We bring the best of Korean professional cosmetics to Europe
KOSEON is a Czech distributor focused on authentic Korean dermocosmetics. Our mission is to connect cutting-edge Korean science, modern technology and aesthetic innovations with the professional practice of beauty salons and clinics in Europe.
The brands we select meet the highest standards of quality, efficacy and safety. This allows us to bring professionals products that really work - while supporting their growth through professional education on fair B2B terms.

KOSEON was born from practice, not from marketing
The founder of Koseon is Lex – a beautician with more than 21 years of experience with Korean cosmetics, which she has been working with for a long time, even back when it was not commonly available.
After years in the industry, she encountered a fundamental problem: choosing truly functional cosmetics for the salon. Many brands promised exceptional results, but the reality in practice often did not match the promises. It was from this experience that Koseon was born.
Koseon is a distribution brand and educational platform focused on authentic Korean cosmetics. We only select products that deliver real results – no empty superlatives. We offer cosmetics that we have personally tested and stand behind.
Philosophy
At KOSEON, we only select brands from South Korea, proven for their quality and philosophy. All products have EU documentation, have passed safety tests and have not been tested on animals. For professionals, we offer Koseon Academy – training in active ingredients, INCI reading, procedures and safe application. KOSEON is not just a distributor – we are a partner that supports the growth of salons, offering transparent prices, marketing and technical support.
- Authenticity and quality
- Expertise and education
- Fair partnership
Mission
To raise the level of professional cosmetic care in Europe by bringing not only innovative, safe and highly effective Korean brands that deliver real results, but most importantly, by bringing a completely different perspective and concept of cosmetics. Without sauces.
Vision
To create a reliable platform for professionals that connects distribution, education, and a professional community focused on modern aesthetics inspired by Korea and Japan.


